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Astris Dynamics

Brand Identity Overview

Name Meaning: "Astris" evokes space, stars, and innovation; "Dynamics" implies motion, technology, and adaptability. Combined, the name represents forward-thinking, scalable solutions powered by technology.

Industry: SaaS / Web Development / Software Engineering / Automation

Style Direction:

  • Modern, tech-forward, minimalistic.

  • Futuristic geometric typography with soft edges.

  • Possible integration of a celestial or orbital motif (symbolizing reach, systems, or connectivity).

  • Flexible enough to use on websites, software dashboards, and hardware.

Color Palette:

  • Primary: Deep Space Blue (#0A0F1C)

  • Accent: Electric Cyan (#00D4FF)

  • Secondary: Silver Grey (#B0BEC5)

  • Optional highlight: Cosmic Purple (#8E2DE2)

Logo Concepts:

  1. Astral Orbit Mark: A stylized "A" formed by orbital rings or intersecting arcs, symbolizing innovation and systems working in harmony.



Typography Pairings

Primary Font — “Rajdhani” (Bold)

  • Usage: Logo wordmark, main headers, and navigation menus.

  • Style: Geometric, futuristic, technical — perfectly complements the orbital “A” mark.

  • Backup: Orbitron or Exo 2 (if you prefer a more angular or sleek variant).

  • Example:

     
    ASTRIS DYNAMICS Empowering Systems in Motion

Secondary Font — “Inter” (Regular / Medium)

  • Usage: Website body text, app interface labels, and documentation.

  • Style: Clean, highly legible for web and SaaS dashboards.

  • Example:

     
    Interconnected systems built to adapt and scale with your business.

Accent Font — “Space Grotesk” or “Poppins” (Medium)

  • Usage: Callouts, metrics, or tagline emphasis.

  • Style: Rounded geometric contrast to Rajdhani’s angular tech tone.

Font Pairing Summary

Use Case Font Weight Color
Logo / Header Rajdhani Bold #FFFFFF (on dark) / #0A0F1C (on light)
Navigation / Buttons Rajdhani Semi-Bold Accent #00D4FF
Body / Docs Inter Regular / Medium Neutral Grey #B0BEC5
Emphasis / Stats Space Grotesk Medium Electric Cyan #00D4FF

Favicon and App Icon Set

Base Design:

Derived from the Astral Orbit “A” mark — clean, bold, with orbital ring retained for recognition even at small scale.

Variants:

  1. Favicon (16×16 / 32×32): Simplified “A” with orbit, no text, solid Electric Cyan on Deep Space Blue background.

  2. App Icon (512×512): Centered “A” orbit symbol with soft glow effect; can include subtle gradient from #0A0F1C → #001F33.

  3. Monochrome Variants:

    • Light mode: Navy blue on white.

    • Dark mode: White on navy.

  4. Rounded & Square Masks: for iOS and Android apps.

File Output Recommendations

  • Logo Files: SVG, PNG (light/dark/transparent)

  • Typography Kit: Google Fonts (Rajdhani, Inter, Space Grotesk)

  • Favicon & App Icons:

    • /favicon.ico

    • /icons/icon-192x192.png

    • /icons/icon-512x512.png

    • /apple-touch-icon.png